I expect it's a teaser of some sort, and will soon be replaced with
whatever it is they're promoting. It may not even be dog-related.

Disney. "Beverly Hills Chihuaua." http://www.heel.la/main.html
http://dreamdogsart.typepad.com/art/...hua_poster.jpg
http://dreamdogsart.typepad.com/art/...isney-get.html