http://www.nytimes.com/2007/08/13/bu...jyb6iVXlYg1Kpw
http://tinyurl.com/2zb6u3

Animal Care & Control of New York City, a nonprofit organization that
runs the city’s animal shelter system, is counting on mug shots to
increase support.

The organization recently introduced a new public service advertising
campaign that features stunning, mug-shot-like, black and white
photographs of six different cats and dogs, all shelter pets that have
been rescued and need a home. Each animal wears a sign around its neck
that lists its “crime”; these range from “owner missing” and “owner
died,” to “landlord objected” and “victim of divorce.”

Stark copy says “sheltered animals didn’t do anything. Most are victims
of circumstance, not abuse. If these animals are guilty of anything,
it’s wanting a place to call home. Please help us help them.”

This unusual concept was created by an agency that is not normally
associated with public service advertising, for animal care groups or
any other organization: The campaign is by Unit 7, a unit of Omnicom
whose specialty is relationship marketing, for pharmaceutical and other
companies. The Animal Care program is the agency’s first public service
advertising campaign. Unit 7 and Animal Care joined up through the
recommendation of a volunteer for the latter who also freelances for the
former, officials said.

[more]

Vey,
I had read about this too. I hope it is successful. Whatever it
takes is my opinion.


Be Free.....Judy